Success Case
DR. SALIMAN’S PRACTICE
DOUBLED IT’S GROWTH WHILE SCALING
MARKETING, SALES, AND SERVICE FUNTIONS
Partner since February 2023
MEET DR. JUSTIN SALIMAN:
THE AWARD-WINNING SURGEON, INVENTOR,
AND ENTREPRENEUR
More about his work:
A Stanford trained orthopedic surgeon who invented the Edison Award winning
“Novo Stitch Pro Meniscal Repair System” and the “Circumferential Stitching” technique.
His unique treatment allows him to arthroscopically sew all meniscus tear types including those previously considered difficult or impossible to sew back together.
The Challenge
BEFORE PARTNERING WITH US,
DR. SALIMAN HAD...
1
INCONSISTENT MARKETING RESULTS
Despite trying multiple strategies, achieving high monthly first consultations was the exception rather than the trend. Similarly, it was difficult to figure out what made the cost of acquiring new customers fluctuate, making it impossible to predict accurately.
2
500% MORE SURGERY CAPACITY
Even though Dr. Saliman was consistently performing weekly meniscal repair surgeries, he had the capacity to do more each week. He also wanted to grow by focusing on knee surgeries exclusively and stop providing orthopedic services for hips and shoulders.
3
HIGHER END
SERVICES
As a high-end provider for patients from all around the world, he needed a way to ease his and his staff's workload without losing people with the right condition and capability for meniscal repair surgery.
We teamed up with Dr. Saliman
in February 2023 and have been
partners since.
in February 2023 and have been
partners since.
The Solution
REBRANDING AND STREAMLINING
THE SALES PROCESS BASED ON PROVEN
METHODOLOGIES & frameworks
AWARENESS
We designed, configured, and managed new paid media digital advertising campaign strategies.
ONLINE PRESENCE
We rebranded and reprogrammed his website to enhance the clarity and effectiveness of his storytelling and messaging.
INITIAL ASSESSMENT
We systematized and digitized the journey from a new potential patient's initial contact to the completion of their first consultation.
SURGERY PAYMENT
We integrated tools to facilitate Dr. Saliman and his staff navigate options, input payment details, and efficiently complete all necessary paperwork online.
PATIENT EXPERIENCE
We recruited, trained, and supervised a remote, cost-effective and non-technical service staff members to facilitate the practice's expansion.
Some of the Results
XX%
monthly lead generation
growth (80% of them with a qualified patient profile).
XX%
Increase in
Meniscal Repair surgeries
done in 6 months
XXX%
Revenue growth from
knee-relates surgeries
knee-relates surgeries
“This team has been instrumental in rebranding and revamping my practice. They’ve been working closely with me to reshape my business strategy and double its growth.”
Justin Saliman, MD
Awarded orthopedic surgeon, inventor of
the Novo Stitch and the Circumferential
Meniscal Repair System
OUR PARTNERSHIP CONTINUES
We are now setting the goal to increase his capacity so
that we can achieve even more growth.
EXPAND
SERVICES
By liberating his time from the operational aspects of his practice, he's gained the freedom to develop new skills and techniques for improving lives.
SCALE HIS
PRACTICE
We consistently conduct thorough analyses and optimize outcomes to ensure the delivery of sustained and profitable growth.
IMPACT MORE
LIVES
As his practice expands, he not only enhances the lives of his patients but also generates increased employment opportunities for his team
and individuals globally.